About Heleny
I am the founder of HELENY – a brand born from a strong desire to create bags that are as individual, bold and dynamic as the women who wear them.
HELENY exists to empower women through unique, bold and functional upcycled bags, so they can confidently wear their individuality visibly.
HELENY aims to be a brand that inspires urban women worldwide to live fashion in a more conscious, expressive and personal way – through unique pieces that combine character, attitude and sustainability.
I use upcycled leather from fashion houses, reinterpret it, and transform it into bags that combine bold color and material combinations with urban functionality. Each bag is an expression of personality, attitude, and freedom.
Every hide of leather brings its own story, texture, and unique character – and that's precisely what creates one-of-a-kind pieces. No two bags are alike, because no moment, no feeling, and no woman is the same. Every seam and every detail is created instinctively. Nothing is standardized – everything is authentic.
HELENY is for women who move fast, think clearly, and choose pieces that speak to them. For women who don't follow, but define.
If one word could describe my style: edge .
If one word could describe the woman who wears HELENY: unapologetic .
Welcome to my world of color, texture, and character.
Welcome to HELENY.
SUSTAINABILITY
At HELENY, sustainability is at the heart of our design. We use upcycled leather from Italian fashion houses that was previously unused, giving it a second life – as unique, handcrafted bags.
Each piece of leather is carefully selected to preserve its natural texture, color, and character. This results in unique pieces that are not only stylish and functional but also consciously use resources.
HELENY means: Style with responsibility. Urban, bold and sustainable.
