{"title":"NEW ARRIVALS","description":"\u003cp\u003eNew styles for everyday. Clean lines, functional details and easy to wear.\u003c\/p\u003e","products":[{"product_id":"2-in-1-ledertasche-und-rucksack-franka-gruen","title":"Franka 2-in-1 Leather Bag \u0026 Backpack – Green Brown | Heleny","description":"\u003cp data-start=\"85\" data-end=\"257\"\u003eFranka is a shoulder bag that can be easily transformed into a backpack in just a few simple steps. This makes it a flexible choice for everyday use and life on the go.\u003c\/p\u003e\n\u003cp data-start=\"259\" data-end=\"404\"\u003eCrafted from soft, durable genuine leather, it offers space for your daily essentials. The green and brown combination adds a clear, urban touch.\u003c\/p\u003e\n\u003cp data-start=\"289\" data-end=\"493\"\u003e\u003cstrong data-start=\"621\" data-end=\"630\"\u003eNote:\u003c\/strong\u003e\u003cbr data-start=\"630\" data-end=\"633\"\u003eColours may vary slightly depending on your screen.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003cbr\u003e• Height: 35 cm, Width: 40 cm, Depth: 10 cm\u003cbr\u003e• Adjustable shoulder strap length: approx. 108–125 cm\u003cbr\u003e• Carrying options: over the shoulder or as a backpack\u003cbr\u003e• Made as a unique piece, Istria, Croatia, EU\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecial features:\u003c\/strong\u003e\u003cbr\u003e• Completely handmade\u003cbr\u003e• High-quality upcycled leather – previously found in fashion houses, now reinterpreted\u003cbr\u003e• Patterned cotton lining\u003cbr\u003e• Hidden magnetic snap, zipper \u003cbr\u003e• Includes an integrated small inner compartment for secure storage of small essentials\u003c\/p\u003e\n\u003cp data-start=\"538\" data-end=\"734\"\u003e\u0026nbsp;\u003c\/p\u003e","brand":"Heleny","offers":[{"title":"Default Title","offer_id":61707445436746,"sku":null,"price":220.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0952\/4166\/6890\/files\/Heleny_Leder-Rucksack_Schultertasche_Franka_Gruen_Vorderansicht.jpg?v=1777128950"},{"product_id":"ledertasche-und-rucksack-fur-alltag-und-unterwegs-franka-grun-muster","title":"Franka 2-in-1 Leather Bag \u0026 Backpack – Green and Leopard Print | Heleny","description":"\u003cp data-start=\"189\" data-end=\"343\"\u003eFranka is a versatile bag you can wear on the shoulder or as a backpack. Designed for everyday use, it adapts easily from work to city days or travel.\u003c\/p\u003e\n\u003cp data-start=\"345\" data-end=\"503\"\u003eMade from soft genuine leather, it’s built for regular wear and easy movement. The mix of green and leopard print adds a bold edge while staying wearable.\u003c\/p\u003e\n\u003cp data-end=\"565\" data-start=\"394\"\u003e\u003cstrong data-start=\"621\" data-end=\"630\"\u003e\u003cstrong data-start=\"317\" data-end=\"326\"\u003eNote:\u003c\/strong\u003e\u003cbr data-start=\"326\" data-end=\"329\"\u003e\u003c\/strong\u003eEach piece is handmade from existing leather materials, so subtle differences or natural marks may appear. These details make every bag unique.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003cbr\u003e• Höhe: 35 cm, Breite: 40 cm, Tiefe: 10 cm\u003cbr\u003e• Verstellbare Trageriemenlänge: ca. 108–125 cm\u003cbr\u003e• Trageweise: über der Schulter oder als Rucksack\u003cbr\u003e• Hergestellt als Einzelstück, Istrien, Kroatien, EU\u003c\/p\u003e\n\u003cp data-end=\"418\" data-start=\"144\"\u003e\u003cstrong\u003eBesonderheiten:\u003c\/strong\u003e\u003cbr\u003e• Komplett handgefertigt\u003cbr data-end=\"171\" data-start=\"168\"\u003e• Hochwertiges Upcycling-Leder – neu verarbeitet aus Materialien der Modeindustrie\u003cbr data-end=\"256\" data-start=\"253\"\u003e• Innenfutter aus gemusterter Baumwolle\u003cbr data-end=\"298\" data-start=\"295\"\u003e• Magnetverschluss und Reißverschluss\u003cbr data-end=\"338\" data-start=\"335\"\u003e• Integriertes kleines Innenfach mit Reißverschluss für wichtige Kleinigkeiten\u003c\/p\u003e","brand":"Heleny","offers":[{"title":"Default Title","offer_id":61707791827274,"sku":null,"price":220.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0952\/4166\/6890\/files\/Leder-Rucksack_Schultertasche_Franka_Gruen_Muster_Vorderansicht.jpg?v=1777129921"},{"product_id":"ava-leder-crossbody-tasche-damen-schultertasche-heleny","title":"Ava Leather Shoulder \u0026 Crossbody Bag – Yellow Green | Heleny","description":"\u003cp data-start=\"174\" data-end=\"340\"\u003eAva is a modern shoulder bag that also works as a crossbody. With a simple adjustment, it adapts easily to your day—balancing clean design with everyday function.\u003c\/p\u003e\n\u003cp data-start=\"342\" data-end=\"485\"\u003eMade from soft genuine leather, it offers enough space for daily essentials. The yellow and green combination creates a fresh, modern look.\u003c\/p\u003e\n\u003cp data-start=\"487\" data-end=\"598\"\u003eIdeal for everyday wear, work, travel or downtime—Ava fits effortlessly into different moments of your day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-start=\"621\" data-end=\"630\"\u003eNote:\u003c\/strong\u003e\u003cbr data-start=\"630\" data-end=\"633\"\u003eColours may vary slightly depending on your screen.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003cbr\u003e• Height: 25 cm, Width: 36 cm, Depth: 8 cm\u003cbr\u003e• Adjustable shoulder strap length: approx. 108–125 cm\u003cbr\u003e• How to wear: over the shoulder or as a crossbody\u003cbr\u003e• Made as a unique piece, Istria, Croatia, EU\u003c\/p\u003e\n\u003cp data-end=\"418\" data-start=\"144\"\u003e\u003cstrong\u003eBesonderheiten:\u003c\/strong\u003e\u003cbr\u003e• Komplett handgefertigt\u003cbr data-end=\"171\" data-start=\"168\"\u003e• Hochwertiges Upcycling-Leder – neu verarbeitet aus Materialien der Modeindustrie\u003cbr data-end=\"256\" data-start=\"253\"\u003e• Innenfutter aus gemusterter Baumwolle\u003cbr data-end=\"298\" data-start=\"295\"\u003e• Magnetverschluss und Reißverschluss\u003cbr data-end=\"338\" data-start=\"335\"\u003e• Integriertes kleines Innenfach mit Reißverschluss für wichtige Kleinigkeiten\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e","brand":"Heleny","offers":[{"title":"Default Title","offer_id":61713230365002,"sku":null,"price":170.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0952\/4166\/6890\/files\/Heleny_Leder-Unikat_Schultertasche_Ava_Gelb_Vorderansicht.jpg?v=1777241003"},{"product_id":"ledertasche-damen-fur-alltag-schultertasche-ava-heleny","title":"Ava Leather Shoulder \u0026 Crossbody Bag – Black\/Leopard Print | Heleny","description":"\u003cp data-start=\"188\" data-end=\"319\"\u003eAva is a leather shoulder bag that can also be worn as a crossbody. Designed for everyday use, it’s easy to wear and move with.\u003c\/p\u003e\n\u003cp data-start=\"321\" data-end=\"468\"\u003eSoft leather keeps it lightweight and comfortable, while still offering space for your daily essentials. Compact, functional and easy to style.\u003c\/p\u003e\n\u003cp data-start=\"470\" data-end=\"579\"\u003eThe black and cheetah print combination adds a modern, urban edge. Perfect for city days, work or travel.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-start=\"621\" data-end=\"630\"\u003eNote:\u003c\/strong\u003e\u003cbr data-start=\"630\" data-end=\"633\"\u003eColours may vary slightly depending on your screen.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003cbr\u003e• Height: 25 cm, Width: 36 cm, Depth: 8 cm\u003cbr\u003e• Adjustable shoulder strap length: approx. 108–125 cm\u003cbr\u003e• How to wear: over the shoulder or as a crossbody\u003cbr\u003e• Made as a unique piece, Istria, Croatia, EU\u003c\/p\u003e\n\u003cp data-end=\"418\" data-start=\"144\"\u003e\u003cstrong\u003eBesonderheiten:\u003c\/strong\u003e\u003cbr\u003e• Komplett handgefertigt\u003cbr data-end=\"171\" data-start=\"168\"\u003e• Hochwertiges Upcycling-Leder – neu verarbeitet aus Materialien der Modeindustrie\u003cbr data-end=\"256\" data-start=\"253\"\u003e• Innenfutter aus gemusterter Baumwolle\u003cbr data-end=\"298\" data-start=\"295\"\u003e• Magnetverschluss und Reißverschluss\u003cbr data-end=\"338\" data-start=\"335\"\u003e• Integriertes kleines Innenfach mit Reißverschluss für wichtige Kleinigkeiten\u003c\/p\u003e","brand":"Heleny","offers":[{"title":"Default Title","offer_id":61713262739786,"sku":null,"price":170.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0952\/4166\/6890\/files\/Heleny_Leder-Urbane_Schultertasche_Ava_Schwarz_Vorderansicht.jpg?v=1777240910"},{"product_id":"2-in-1-tasche-aus-weichem-echtleder-franka-heleny","title":"Franka Convertible Leather Bag \u0026 Backpack – Green and Red Leopard Print| Heleny","description":"\u003cp data-start=\"195\" data-end=\"349\"\u003eFranka is a handmade leather bag that also works as a backpack. 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The mix of green and leopard print adds a bold, eye-catching touch while staying wearable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-start=\"621\" data-end=\"630\"\u003eNote:\u003c\/strong\u003e\u003cbr data-start=\"630\" data-end=\"633\"\u003eColours may vary slightly depending on your screen.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003cbr\u003e• Höhe: 35 cm, Breite: 40 cm, Tiefe: 10 cm\u003cbr\u003e• Verstellbare Trageriemenlänge: ca. 108–125 cm\u003cbr\u003e• Trageweise: über der Schulter oder als Rucksack\u003cbr\u003e• Hergestellt als Einzelstück, Istrien, Kroatien, EU\u003c\/p\u003e\n\u003cp data-end=\"418\" data-start=\"144\"\u003e\u003cstrong\u003eBesonderheiten:\u003c\/strong\u003e\u003cbr\u003e• Komplett handgefertigt\u003cbr data-end=\"171\" data-start=\"168\"\u003e• Hochwertiges Upcycling-Leder – neu verarbeitet aus Materialien der Modeindustrie\u003cbr data-end=\"256\" data-start=\"253\"\u003e• Innenfutter aus gemusterter Baumwolle\u003cbr data-end=\"298\" data-start=\"295\"\u003e• Magnetverschluss und Reißverschluss\u003cbr data-end=\"338\" data-start=\"335\"\u003e• Integriertes kleines Innenfach mit Reißverschluss für wichtige Kleinigkeiten\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e","brand":"Heleny","offers":[{"title":"Default Title","offer_id":61713269719370,"sku":null,"price":220.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0952\/4166\/6890\/files\/Heleny_Leder-Rucksack_Schultertasche_Franka_Gruen_Muster_Vorderansicht.jpg?v=1777242107"},{"product_id":"mira-kleine-ledertasche-damen-kompakte-handtasche","title":"Mira Compact Leather Handbag – Red Blue | Heleny","description":"\u003cp data-start=\"162\" data-end=\"346\"\u003eMira is a compact handbag from the Urban Move collection, defined by a clean, urban look. 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